HELLYEAH’s Tom Maxwell launches BlackGoatWear lifestyle brand

Miikka Skaffari/FilmMagic

HELLYEAH guitarist Tom Maxwell has launched his own lifestyle brand, BlackGoatWear.

Maxwell founded BlackGoatWear, which is described as if “Etsy and Deviant Art procreated,” with his friends Tim Buchenroth and Luke Fletcher. It offers everything from T-shirts and clothing accessories to signature sauces, glassware and art including paintings and shadow boxes, all inspired by a “passion for the mysterious, the mystical, the paranormal, the occult, and the ‘what ifs’ that define life as we know it.”

According to a press release, the brand is “truly a creepy and cool endeavor, one that is bound to connect with hard rock, metal, industrial, and goth music fans — and more.”

For more info, visit BlackGoatWear.com.

HELLYEAH’s most recent album is 2019’s Welcome Home, which features the final recordings from late drummer Vinnie Paul, who died in 2018. The group is currently on hiatus.

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