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Rob Zombie has revealed that he is launching a campaign to crowdfund his new movie, titled 31. Zombie explained why he is taking this route in a video posted at the movie's just-opened website,, as well as an interview with Rolling Stone. Zombie told the latter, "People have come up to me over the years and asked, 'How can I get these props?' 'How can I come to the set?' So I realized a crowdfunding campaign is not a guy on a street corner with a hat asking for money."

Zombie is offering a number of high-quality rewards to people who want to support the movie, including autographed posters, a winner's name in the credits, a lifetime laminate to see any Zombie show anywhere and a chance to appear as an extra in 31. Zombie is also offering selected props from his movies, including masks from Halloween and giant crosses from House Of 1000 Corpses.

Zombie is already doing pre-production for the movie but won't turn his full attention to it until his current round of tour dates is finished: "I mean, I've really just been waiting for these tour dates to end. We have 20 dates left in September and after that, all touring will cease for a while while I really do the film. So that'll be the next thing."

The movie follows five people who are kidnapped in the five days leading up to Halloween and how they must fight to survive in a place called Murder World.

In order to stay alive, the hostages must play a game called "31," in which the goal is kill as many opponents as possible -- people in clown masks called "The Heads" -- in 12 hours.

Zombie explained where the concept came from, saying, "I was reading this statistic: Halloween is the Number One day of the year when people go missing for some reason. I thought, "What an interesting premise for a film." This is five people that go missing on each day leading up to Halloween and what happens to them on the 31st."

Zombie said he has not yet begun casting on the movie, for which he hopes to raise $2 million.

The singer and filmmaker begins his final leg of 2014 tour dates on September 8th in Portland, Oregon.

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