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Phoenix has released a music video for "Trying To Be Cool," the latest single from the French modern rockers' new album, Bankrupt!. The clip was made in conjunction with The Creators Project, a partnership between Intel and Vice, and directed by the arts collective called CANADA. The video was filmed entirely live in full takes of the song.
A press statement issued by the group's publicist said, "The video also sees two film crews tackling the impressive task of continuously swapping shots every twenty-five seconds. While one camera shoots, the other prepares the next shot . . . if each camera is not set up, the video itself cuts to black. And if this isn't pretty awesome in itself, the film crew and band are also, well, trying to be cool -- each shot tops the excitement (and, sometimes, the absurdity) of the one before it."
The result is a video that is "chock full of sparklers, confetti canons, fake money, a Marilyn Monroe impersonator, motorcycles, fake mustaches, and . . . is unlike any you've ever seen."
"Trying To Be Cool" just reached the Top 20 on the Modern Rock radio chart, becoming the band's fourth straight U.S. hit.
We asked frontman Thomas Mars if he is constantly surprised at how well received his band's music is in the States: "You know, each time we make a record, we spend three years in the studio, so we think that no one's there anymore -- no one's paying attention anymore. So it's always a surprise. And I think I'd rather think of it that way. It's more healthy than just to expect, you know, the world to change overnight when you put out a record."
Bankrupt! cracked the Billboard album chart's Top 10 in May, debuting at Number Four with 50,000 copies sold in its first week of release -- both a sales and chart peak for the French quartet.
The record follows up 2009's Wolfgang Amadeus Phoenix, which featured the hit singles "1901" and "Lisztomania."
Phoenix will launch a fall North American tour on August 6th in Omaha, Nebraska, following an August 4th headlining slot at Chicago's Lollapalooza.