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Nine Inch Nails main man Trent Reznor has been named Chief Creative Officer of Daisy, a new music streaming service being launched by Beats Electronics, the Dr. Dre-owned company that makes Beats By Dre headphones and other gear. According to Spin, Beats co-founder Jimmy Iovine announced the service and Reznor's appointment on a Thursday (January 10th) conference call, saying that Reznor will play a large role in Daisy's design and the "connection between the artist and the consumer."
Reznor explained in a December interview with The New Yorker that the service would help listeners find music they like through a less random approach than other online services, explaining, "It's like having your own guy when you go into the record store, who knows what you like but can also point you down some paths you wouldn't necessarily have encountered."
Daisy is tentatively scheduled to launch sometime in the second half of 2013, with its pricing said to be "competitive" with other services. No artists have been announced yet.
Iovine said that other services like Spotify and Rhapsody offer "a math solution to an emotional problem," whereas Daisy will be a more personal experience.
Reznor, meanwhile, also has his hands full with his own music: his band How To Destroy Angels will bring out its full-length debut disc, titled Welcome Oblivion, on March 5th, and he's prepping two new Nine Inch Nails songs for a greatest hits collection coming out next year. He has also done some work on the new Queens Of The Stone Age set, due out this spring.