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Linkin Park has debuted an innovative new video for the band's latest single, "Lost In The Echo," taken from the group's current album Living Things. According to Noisecreep, the clip allows viewers to actually become part of the action through a video application that asks permission for temporary access to the user's Facebook photos and incorporates them in the video.
Linkin Park vocalist Mike Shinoda said about the innovative production, "Music videos haven't really gone any place last few years . . . Sure, you had the OK Go kind of thing a few years ago. The K-pop thing that's been going on. You know, funny, interesting viral stuff we all like to watch. But we wanted something really different, we wanted to seriously mess with the format and how the visuals are delivered."
Shinoda added that having 45 million fans on Facebook made doing the clip this way a no-brainer, explaining, "We are fortunate to have the largest amount of fans for a group on Facebook. I think we have 16th largest fan base overall. Because of that, the format of the platform lines up with the way we communicate. We have a fan base that gets this stuff. We can gear stuff towards them."
The singer concluded that the video is just one more new thing that the band has explored and learned from, saying, "The video is an example of us trying something different -- and next time it won't be this. It will evolve. For this video you have to have Facebook and Flash -- next time I'd love to do something that even includes people without those things."
Living Things, Linkin Park's fifth studio album, has sold 429,000 copies since coming out just over two months ago.
The band plays two Canadian festivals this weekend before heading into the final week of its co-headlining stint with Incubus on the Honda Civic Tour.