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Smashing Pumpkins frontman Billy Corgan moved to end a feud with the members of alt-pop act OK Go after he slammed them for using "gimmicks" to sell records, according to Jam! Music. Corgan referred to OK Go's hugely popular clip for "Here It Goes Again," where the band does an elaborate dance routine on treadmills, telling Fuse TB, "I love videos, but they're just not effective right now . . . (not as much as) they were, say, 20 years ago. Why are the most celebrated videos of the last five years basically just gimmicks as opposed to substantive things that are worth repeating? They're more like cultural curiosities like, 'Oh, look! They're running on the treadmill.'"

OK Go singer Damian Kulash hit back at Corgan in a follow-up interview, saying, "I'm curious as to what Billy Corgan thinks a substantive video from the pre-internet era is . . . We make our own videos. They're not ads for the songs; they're just another part of our creative output."

But Corgan decided to defuse the situation, writing on Twitter, "I don't mind OK Go having a go at me if it gets their music heard. It will never be a fight because I think they are a great band."

Corgan and the Pumpkins released their seventh studio album, Oceania, in June. It debuted at Number Four on the Billboard album chart, selling 54,000 copies in its first week of release.

The Pumpkins have yet to announce tour plans behind the new disc, although they are expected to tour the U.S. this fall.

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